Donut King Partners with HARIBO to Launch Limited-Edition Range of SPOOKTACULAR Halloween Donuts

Iconic Australian brand Donut King has partnered with international market leader HARIBO to launch a new and limited edition range of donuts just in time for Halloween*. No tricks, just treats!   The “spooktacular” Halloween range is a creepy sweet and sour flavour combination and each donut is topped with HARIBO’s popular Sour S’ghetti or…

A BREAD FOR EVERY BODY

Recent consumer insights and brand health tracking data has shown us that our consumers are hungry for more health focused options when it comes to bread loaves. When surveying our Brumby’s Reward Club members, the top responses included bread loaves that are high in protein and / or fibre. In response, Brumby’s will be launching…

FLAVOUR SENSATIONS AT MICHEL’S

Michel’s next exciting National Campaign is full of fresh new flavours with something for everyone! From a flavour-packed satisfying lunch to a sweet afternoon pick-me-up, Michel’s new Flavour Sensations Campaign has it all. This campaign celebrates Michel’s latest new product offerings: the Toasted Wraps and Luxe Iced Coffee ranges. The new Toasted Wraps are freshly…

Do-nut be alarmed: Twisties and Donut King collaborate to launch twisted new flavour

Twisties fans rejoice. Off the back of their latest Twisted Raspberry launch, the iconic Aussie favourite has collaborated with beloved Aussie donut empire, Donut King, and together, the two have created a new flavour plot twist – Twisties Donut King Cinnamon Donut. Say what?! The limited edition Twisties Donut King Cinnamon Donut flavour will offer…