Embracing the festive spirit of Easter, Brumby’s Bakery geared up for its busiest time of the year. By popular demand, the hero Raspberry White Choc Hot Cross Bun returned for the third consecutive year, captivating the taste buds of customers with the much-loved combination of raspberry and white chocolate. Additionally, the classic Hot Cross Buns,…
Are you ready to fall in love at first bite? Roses are red, violets are blue. There’s no sweeter way than with donuts to say, ‘I love you!’ This year, Donut King has launched an all new Valentine’s range that will sweep you off your feet! Cupid has taken aim with the indulgent flavours of…
Michel’s is excited to announce its Flavours of Summer campaign, which places a focus on freshly made, lighter options and refreshing smoothies fit for the hottest time of year. The delicious range of freshly made wraps and smoothies are sure to be staples of the summer season, and are a great way for customers to…
Reintroducing Brumby’s highly successful Back to School campaign, designed to engage customers and create a buzz around the brand. For the fourth consecutive year, this strategic initiative featured an enticing promotion wherein customers received a complementary lunch bag upon spending $15 or more in-store. What made these lunch bags truly remarkable was their exclusive design,…
Dough, dough, dough! Christmas has arrived at Donut King! Donut King has launched their very own Christmas wonderland! ‘Tis the season to grab a box pack and, this year, Donut King is giving the sweetest gift of all. These festive favourites are the perfect treats to bring to your Christmas party (guaranteed to make you…
The Tim Tam Chiller is Back! Gloria Jean’s is excited to announce that we have partnered with Arnott’s to bring back the Tim Tam Chiller. Gloria Jean’s Marketing Manager Amy Page noted that Tim Tams are the most popular chocolate biscuit in Australia and an iconic Aussie treat. “We are thrilled to relaunch this popular…
In November 2022, Brumby’s Bakery proudly partnered with the Australian men’s health charity, Movember, for the second consecutive year. The response to last year’s collaboration was extremely positive, with Brumby’s stores supporting the cause by decorating their signature sandwich loaves with iconic Mo’s and raising awareness for men’s mental health. In a significant show of…
It’s the most wonderful time of the year at Michel’s! The hustle and bustle of the holiday season is fast approaching and soon the shopping centres will be filled with festive shoppers! To coincide with the new season, Michel’s is encouraging busy shoppers to slow down and “Have a break with Michel’s”, whilst also offering…
This month, Michel’s are excited to launch the all new ‘Turkish Melts’ range! The range consists of both Classic and Gourmet flavour varieties, catering to all customers. The new range will offer customers a convenient and tasty grab-and-go solution during a busy time of year. Made fresh in-store daily, Michel’s Turkish Melts are a delicious…
As the holiday season approached, Brumby’s Bakery prepared to delight its customers with a delicious array of festive treats during Christmas 2022. Alongside the traditional Christmas favourites, such as Fruit Mince Tarts, Christmas Puddings, and mini-Christmas Cakes, Brumby’s Bakery introduced a range of new, sweet slices to capture the essence of the season. Lemon Coconut,…