Christmas 2023

As the Christmas holiday season swiftly approaches, Brumby’s Bakery is primed to delight its customers with a delicious assortment of seasonal treats. In addition to the timeless festive classics such as Fruit Mince Tarts, Christmas Puddings, and Christmas Cakes, Brumby’s Bakery is proud to unveil innovative additions to its Christmas offering. We are seeing growth…

Movember 2023

This November, Brumby’s Bakery is pleased to announce its renewed partnership with Movember, a globally recognized charitable initiative. Movember is a remarkable community comprising passionate individuals, known as Mo Bros and Mo Sisters, who are dedicated to effecting positive change in the domains of mental health and suicide prevention, prostate cancer, and testicular cancer. We…

Donut King Partners with HARIBO to Launch Limited-Edition Range of SPOOKTACULAR Halloween Donuts

Iconic Australian brand Donut King has partnered with international market leader HARIBO to launch a new and limited edition range of donuts just in time for Halloween*. No tricks, just treats!   The “spooktacular” Halloween range is a creepy sweet and sour flavour combination and each donut is topped with HARIBO’s popular Sour S’ghetti or…

A BREAD FOR EVERY BODY

Recent consumer insights and brand health tracking data has shown us that our consumers are hungry for more health focused options when it comes to bread loaves. When surveying our Brumby’s Reward Club members, the top responses included bread loaves that are high in protein and / or fibre. In response, Brumby’s will be launching…

FLAVOUR SENSATIONS AT MICHEL’S

Michel’s next exciting National Campaign is full of fresh new flavours with something for everyone! From a flavour-packed satisfying lunch to a sweet afternoon pick-me-up, Michel’s new Flavour Sensations Campaign has it all. This campaign celebrates Michel’s latest new product offerings: the Toasted Wraps and Luxe Iced Coffee ranges. The new Toasted Wraps are freshly…