A new range of Italian inspired pizza sandwiches hits Crust stores to lure the lunchtime workforce
Move over gourmet sandwiches, a new lunch order is set to takeover the office crowd! Crust Pizza is taking a concerted crack at the lunchtime trade with the introduction of its Piadina sandwiches, inspired by traditional Italian street food and capitalising on an online viral trend that has seen over 21 million views.
The innovative alternative to the everyday sandwich, Crust Lunch Piadina is part pizza, part sandwich, and uses its signature pizza dough to envelop several delicious, crave worthy fillings that it serves with lip-smacking dipping sauces.
The newly introduced lunch enticement for mid-day diners comes in five fresh varieties that are uniquely hand folded to order including:
- Crust Deli (Prosciutto, bocconcini, mortadella, cucumber, pickled red onion, mixed leaves and truffle aioli)
- Pepperoni Caprese (Pepperoni, bocconcini, tomato, fresh baby spinach, pesto aioli & hot honey)
- Sicilian Chicken (House roasted chicken, roasted green capsicum, pickled red onion, bocconcini, garlic aioli, mixed leaves and lemon wedge)
- Garlic Lamb & Feta (House roasted mediterranean lamb, feta, garlic aioli, cucumber, mixed leaves, tomato and lemon wedge)
- Beef Brisket Dip (Slow cooked beef brisket, sharp swiss cheese, caramelised onion, shallots & garlic aioli. Served with house made jus)
Launching today across Crust Pizza’s more than 130 stores nationwide, Crust Pizza’s Lunch Piadina is the latest in a line of exciting, new product innovations by the provider who is known for its commitment to premium ingredients and a desire to develop unique flavour combos.
Crust Pizza’s Marketing Manager, Zak Marr, said the launch of Lunch Piadina is extremely exciting not only for loyal customers, but for the brand’s hard working Franchise Partners who are ready to elevate their offer with something fresh and innovative.
“With lunch representing a quarter (25%) of daily sales in the Quick Service Restaurant (QSR) category, the exciting new single-serve offering of our Lunch Piadina is a huge opportunity for Franchise Partners to tap into a new and growing market, and to attract new customers with a unique and trending product offering,” said Zak Marr, Crust Pizza’s Marketing Manager.
Mr Marr adds that the new product range aims to encourage more franchisees to consider lunch as a significant growth opportunity for their businesses, claiming the numbers tell a positive story.
“Our network is already succeeding at lunch, the launch of the Piadina is only going to boost the appeal. Consumer testing scored the product innovation highly, so I’m very confident that this will make a strong addition to our lunch trade.”
The Lunch Piadina range is serving hot now for a RRP between $11.00 and $14.00 per single serve Piadina. For more information please visit www.crust.com.au
Media Contact Information:
Kyra Shakspeare | Havas Red | kyra.shakspeare@havasred.com