Proving that life is always a little sweeter with ice cream, Donut King’s revitalised summer menu saw the introduction of four fun, new Mixer varieties featuring everyone’s favourite chocolatey treats.
With four delicious flavours to choose from, the DK Mixer range featured a base of refreshingly cool and creamy soft serve, loaded with delectable pieces of Twix, Crunchie, M&M’s or Maltesers, finished with a drizzle of chocolate or caramel topping to create a mouth-watering combination that kept customers returning all summer long.
In fact, ice cream sales increased by more than 20 percent (year-on-year) with 61,798 total ice creams sold and a total of 17,266 DK Mixers sold during the campaign between 2nd December 2019 and 13th January 2021.
Congratulations to our top performing stores Dalby Shopping World, Mount Gambier, Shoreline, Woodgrove Village and Warriewood.
DK’s new soft-serve delight was enjoyed by the young and young-at-heart looking to inject a moment of deliciousness into their day.