Donut King has partnered with Paramount Pictures to celebrate the upcoming release of the new Mean Girls film with a limited-edition range of donuts inspired by the iconic characters and quotes.
The “GROOL” new donut range will be available in all Donut King stores from January 2nd, 2024 and each box pack purchased comes with an entry to win an all-inclusive trip for two to New York (T&Cs apply*).
The donuts are a trip down memory lane for a generation of Mean Girls fans, with the range including a pink iced donut with gold crown sprinkles aptly called the “Re-sweet-a George”, a plaid-inspired strawberry iced donut called the “Gretchen Treaters” and of course, the “Glen Coco”, a chocolate donut covered in chocolate rice puffs and a vanilla drizzle.
As if that’s not enough nostalgia, the famous Burn Book is also making a re-appearance via the partnership, with the box set of donuts coming in a custom “Burn Box”.
The Donut King x Mean Girls donuts will be available in all Donut King stores from January 2nd, 2024 and can be purchased individually, or in 4, 6 or 12 packs.
The new and limited-edition range includes 6 new donut flavours:
- Aaron Caramuels
- Candy Heron
- Re-sweet-a George
- Gretchen Treaters
- Karen Sprinkles
- Glen Coco
Donut King Marketing Manager Raquel Hine said she is excited to celebrate the new and re-imagined Mean Girls film and lean into the iconic characters and quotes with the limited-edition range of donuts.
“The new range is an opportunity to reconnect with a generation who grew up in the original Mean Girls era and speak to nostalgia, which is a core value for the Donut King brand.”
The new Mean Girls film is in cinemas from January 11th, and is inspired by the 2018 Broadway Musical also written by Tina Fey, which is a twist on the original 2004 movie.
About Donut King:
Donut King has been the home of the classic hot cinnamon donut for over 40 years, making every day more fun for all with their delicious range of iced donuts, hotdogs, shakes and award-winning coffee. Find out more: www.donutking.com.au
About Mean Girls:
New student Cady Heron (Angourie Rice) is welcomed into the top of the social food chain by the elite group of popular girls called “The Plastics,” ruled by the conniving queen bee Regina George (Reneé Rapp) and her minions Gretchen (Bebe Wood) and Karen (Avantika). However, when Cady makes the major misstep of falling for Regina’s ex-boyfriend Aaron Samuels (Christopher Briney), she finds herself prey in Regina’s crosshairs. As Cady sets to take down the group’s apex predator with the help of her outcast friends Janis (Auli’i Cravalho) and Damian (Jaquel Spivey), she must learn how to stay true to herself while navigating the most cutthroat jungle of all: high school.
BASED ON THE STAGE MUSICAL “MEAN GIRLS”
SCREENPLAY BY
Tina Fey
DIRECTED BY
Samantha Jayne and Arturo Perez Jr.
STARRING
Angourie Rice, Auli’i Cravalho, Reneé Rapp, Jaquel Spivey, Avantika, Bebe Wood, Christopher Briney, Jenna Fischer, Busy Philipps, Tina Fey, with Tim Meadows
*Aus. res. 18+ only. Starts 2/1/24 9am AEDT. Ends 3/3/24 11:59pm AEDT. Participating venues only. While stocks last. Range and price may vary by store. Images are for illustration purposes only. To enter: a) purchase any box pack (‘box pack’ refers to any combination of 4, 6, 12 & 24 donut packs) in 1 transaction from any Donut King outlet displaying promotional material; b) visit www.donutking.com.au/MEANGIRLSMOVIE , complete and submit the online entry form and provide the unique code on the entry card. Keep entry card/s. Draw: 12pm AEDT, 4/3/24, Plexus, Level 4, 411 Collins Street, Melbourne VIC 3000. Prize: 1 x New York trip for 2 people (includes flights, 5 x nights shared accommodation, $2500 in cash for ancillary costs, 1 x helicopter sightseeing tour and 1 x Broadway show of choice for 2 adults) (up to $14,320). Winner published at www.donutking.com.au & the Promoter’s Facebook and Instagram pages on 4/3/24. Promoter: RFGA Management Pty Ltd ABN 47 071 765 609, 35 Robina Town Centre Drive, Robina QLD 4226. See www.donutking.com.au/MEANGIRLSMOVIE for Terms and Conditions. NSW Authority No. TP/00069. Permit No’s: ACT TP 23/02442 & SA T23/1872.