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Brand Marketing Manager

Type:

Retail


Branch:

Gloria Jean's Coffees


Education:

New South Wales


Created:

23.10.2015


·         Own the marketing strategy for a continually growing brand

·         Lead a friendly, fun and supportive team

·         Free onsite parking

 

We have a very rare and exciting opportunity available for an experienced Brand Marketing Manager with a consumer focus to join our Gloria Jean’s Coffee team!

 

Reporting to the Managing Director, this role is pivotal in leading the strategy development and delivery of consumer marketing plans and campaigns for all stores throughout Australia and internationally.

 

Some key responsibilities include:

·         Establish marketing, PR and digital campaign strategies

·         Complete brand management of Gloria Jean’s Coffees

·         Ongoing management of marketing spend and budgets

·         Develop local and national marketing plans and promotions

·         Manage and coordinate direct reports on a day to day basis (two direct reports)

·         Campaign evaluation – measure campaign performance against developed and agreed KPI’s

·         Monitor, analyse and report on change in competitor and sales environment

·         Ensure consistent and brand-aligned messaging across all touch points

 

To be successful in this position you must have:

·         Marketing management experience

·         Tertiary qualifications in a marketing or related discipline highly regarded

·         Previous experience within retail/food/franchising/FMCG industries

·         An innovative thinker with great communication skills

·         Experience in creating great brand strategies and marketing plans

·         Ability to lead and influence key stakeholders across the business

·         Exceptional project and time management skills

·         Accountable, driven, self-motivated, results and outcome focussed

·         Fun loving and enjoy the challenge of a fast moving environment

 

Retail Food Group (RFG) is a leader in the Australian retail food franchising industry, encompassing a number of iconic brands with extensive operations across Australia and Internationally. RFG culture is about achieving results and embracing challenges within a friendly and relaxed work environment.

 

For further information on RFG and Gloria Jeans, refer to our websites www.rfg.com.au and www.gloriajeanscoffees.com.au

 

If you would like to make a significant contribution to the success of the brand and be part of a friendly and supportive marketing team, we’d love to hear from you. Please apply online now with your resume and cover letter.